INSPIRATION 
BEHIND THE DESIGN

The cable holder is inspired by brutalist architecture, a style known for its bold, simple, and strong structures. Brutalism came about in the mid-20th century and focused on making buildings that were practical and durable, using raw materials like concrete and steel. These buildings weren’t about decoration—they were about function.
Simple and Pratical
Just like brutalist buildings, the cable holder is designed to be both useful and simple. Every part of its design has no extra details, no fancy features. It’s made for modern spaces where keeping things organized and simple is key.
Strong Shapes
Brutalism is known for its clean, geometric shapes. Its sharp, angular design reflects the same powerful shapes found in brutalist buildings.
Raw Materials
In brutalist architecture, materials like concrete is left uncovered, showing their natural beauty. The cable holder is made from rugged, durable materials that reflect this honest approach. It’s designed to be both practical and visually appealing, keeping the cables organized in style.