The cable holder’s design uses the geometric and angular forms seen in brutalist architecture.

The cable holder uses industrial materials like concrete to reflect Brutalist approach. There’s no covering up or disguising the material’s true nature, which speaks to honesty in design

The primary purpose of the cable holder is to organize cables and reduce clutter on desks, addressing a practical issue faced by people with multiple devices. The design doesn’t focus on looking stylish just for the sake of appearance, but on being genuinely useful.